Drink Different.
Cannabis is Shaking Up the Beverage Industry
THC- AND CBD-infused beverages are the next wave of social drinks as health-conscious consumers reduce their alcohol consumption. HAI offers consumers a safe, low-dose product with THC effects that equate to a single glass of wine or bottle of beer. Our concentrate is like a neutral spirit that beverage manufacturers can add to their most popular products.
Why Hai?
Science-Driven for Safe Consumption
Our mission is to become the cannabis-infused beverage most trusted by consumers, industry, and regulators.
Predictable Precision Dose
Infuses the beverage with a low, 1.4 mg dose of THC for a mild buzz, equivalent to a glass of wine or a single beer.
Bio-Availability
It’s quickly absorbed by the bloodstream, so effects are felt quickly, as with alcohol. Some beverages and edibles are absorbed too gradually, so consumers make the mistake of over-consuming while they wait for the THC to kick in.
The Sociable, Healthy Choice
Social drinkers can safely keep pace with friends who are consuming wine or beer, matching drink for drink. It’s carb-free, calorie-free, doesn’t harm your liver, and won’t give you a hangover.
Like a Neutral Spirit
The concentrate imparts no flavour, aroma, or colour of its own. Versatile enough to infuse the market’s most popular recipes without altering taste or appearance.
Turnkey
We manage formulation and bottling under our own license and require little regulatory input from partners. We are ready for commercial production now and currently in discussions with prospective licensees.
Technology Available in CBD Formulation
Our highly predictable, bio-available concentrate is also available in a CBD formulation which can be used to infuse a range of wellness and therapeutic beverage applications.
PRECISION
2 droplets in 355ml of liquid = 1.4 mg of THC, the equivalent to one beer or wine
NEUTRAL INGREDIENT
HAI’s water-soluble concentrate can be added to any beverage without impacting flavour, aroma, or colour.
Precision Dosage
Social Drinking with No Social Stigma
HAI blends in. Consumers can raise a glass with friends and family, without raising eyebrows. The product looks, smells, tastes, and performs like any other social drink.
SESSIONABLE
Match beer or wine-drinking friends, drink for drink.
Our Team
A Team with Expertise in Every Aspect of the Industry
We have launched, distributed, and manufactured some of the best-recognized beverage brands. With scientists and lobbyists also on our team, we have the experience, insight, logistics, and contacts necessary to successfully bring THC and CBD beverages to a thirsty market.
Bruce Clark
CEOLong history with beverage manufacturing in Canada. Manages the commercialization and manufacturing process with licensees and legal cannabis producers.
Chris Hoffmeister
CHAIRMANCEO of one of Canada’s largest national wine distributors. Marketing and sales expertise with leading premium import beer and wine companies.
Dr. Sazzad Houssain
DIRECTORFormer Senior Scientist of National Research Council Canada at Biotechnology Research Institute. 20+ years of pharmaceutical and nutraceutical product and formulation development. Leads research and development.
Jay Garnett
ADVISORLed STEAZ Tea Beverages to market and eventual buyout. Developed Seattle’s Best Coffee brand in Canada.
Mark Marrisen
ADVISORAdvisor specializing in regulatory affairs. Oversees government relations with Excise Department.
Steve McCullough
ADVISORHighly experienced in Product Launch and Beverage Supply Chain services in North America. Manages Product Development, Scaling and Operations.
Richard Pollock
ADVISORExtensive experience in the beverage industry and supplement sector. Provides expertise in concentrate manufacturing.
Dan Leese
ADVISORWine and Spirits industry senior executive and entrepreneur. Drives US expansion and licensing opportunities with world class beverage alcohol companies.
The Hai Story
Driven by Demand for Safe Consumption
From the beginning, our mission was to make cannabis consumption safe. Beverage-industry veterans Bruce Clark and Chris Hoffmeister happened to be in the Gulf Islands, enjoying social drinks (wine from a box) and talking about how new cannabis legislation could disrupt the market.
They weren’t marijuana enthusiasts themselves, but knew that THC products, including beverages, would soon be available. As parents, they wanted to create a product that would prioritize safety. That meant a low dose that would be highly bio-available. With effects felt quickly, as with alcohol, consumers would be unlikely to ingest too much. It meant a precision product, where the infusion would be predictable every time, regardless of the beverage brand chosen. After 3 years of collaborating with scientists and other beverage professionals, HAI is that mission brought to reality.